Case 1 Problem: ACGE Outdated Logo ACGE is non-profit company that provides distance education products to its clients. Its original logo design was cluttered and busy and antiquated in its layout. They needed and wanted a fresh, simple, and sleek design that they could used in a variety of ways, most importantly as a brand to promote themselves to their clients.

Case 1 Solution: Updated & Sophisticated The new logo design incorporates both the technological sophistication and simplicity that the company needed. It is versatile enough to be used with a variety of medium: presentations, website, print materials and collateral materials. The graphic associated with the logotype is meant to convey both the educational and technological products of the company.

Case Study 2 LJCC Summer Camp Catalog 2007 Community Center needed a fresh update to annual catalog for summer camp. Problem: Not only did catalog branding need an overhaul a question on how to include teen related activities with Pre-K thru 5th grade camp without adding to the production costs or previous market confusion when events had been blended. Solution: Created a blown-in (to the catalog) teen poster that would not only highlight summer events but provide an attractive poster saving on production costs and a creative marketing communication vehicle.